Martech is an abbreviation for “Marketing Technologies.” This can mean many things, but generally, it refers to the services we provide to help our clients do marketing and advertising. Our clients are usually businesses or government organizations that need these things done to promote their products or services more effectively. We help them with website design and development, graphic design, and video production.
When I learned about Martech, I felt like I had found my place in the world because this work perfectly matches my interests and strengths. It’s allowed me to work on projects related to topics I’m passionate about, such as music, science fiction, fantasy, sports teams and events, technology… all kinds of things!
When I think of the word ‘Marketing,’ I usually think of three things: technology, data, and people. In today’s world, where technology is ever-evolving and data is being collected on everything around us, marketing can no longer be just about the people — it has to include how information is used to create experiences.
And that’s how we at Martech think about it too. Our vision for the future of marketing merges technology and data to create better experiences for everyone. We want to make a difference by allowing our customers to create meaningful connections with their customers through technology and data.
