SEO Is Not A Luxury In Tough Economic Times. It’s an Absolute Necessity to Stand Out in the Market.

Anu Malra
3 min readAug 22, 2022
SEO Is Not A Luxury In Tough Economic Times. It’s an Absolute Necessity to Stand Out in the Market.

SEO is not simply a matter of writing great content. SEO is the art of creating a relationship between your website and search engines so that they work together to improve your website’s visibility online.

It is not enough to have good content on your site; you need to make sure the right people find it. The best way to do that is through SEO.

Businesses turn to SEO in all economic climates because it’s a cost-effective way to increase their visibility online and traffic and sales.

SEO is a vital element of every marketing strategy, but it’s also an investment that businesses can’t afford to take lightly.

The good news is that SEO isn’t expensive — it just takes time and effort to build the right online presence. The bad news is that many factors can make SEO more difficult in all economic climates:

SEO Can Drive Wins In The Short, Mid, And Long-Term.

SEO is a strategy for attracting traffic to your website. SEO can drive big wins in the short term, mid-term and long term when done right.

The short-term win is when you get more traffic to your site. You might not see a massive increase in revenue from this traffic, but you will see an increase in awareness of your brand and products. This could lead to sales later down the line as people realize that you have a substantial following and that your products are well worth their money.

The mid-term win is when you attract new customers through organic search results and get them back again. This makes it easier for them to find what they want on your site because Google knows who they are looking for based on their previous searches. This also increases brand awareness, leading to future sales as people become aware of what they’re missing out on if they don’t buy from you first!

The long-term win is when you retain existing customers by providing valuable content that keeps them returning every time they visit your site.

Brand Protection Aspects

Brand protection is essential at all times, especially during this economic uncertainty.

As consumers, we are all looking for ways to save money. We want to pay less for things we need and want. However, you can’t afford to skimp on quality when protecting your brand and its reputation.

You should always do what it takes to protect your brand because it’s one of the most important things you can own and manage as a business owner or entrepreneur. Your brand represents all you have worked hard for, and the damage done by someone who uses your name to con others out of their hard-earned money can be devastating.

Brand protection doesn’t mean just trademarking your name or logo — it means protecting all aspects of who you are and what makes you unique as an organization that provides products or services. It means taking every step possible to ensure no one misuses your brand by establishing trust agreements with customers, so they know exactly what they’re getting before purchasing anything from you.

I have some references for Branding and Advertising agencies with whom I have already worked, and you will get some referrals from me.

--

--

Anu Malra

I am a Growth Hacker, I have been involved with start-ups for the past 8+ years, helping them to identify and develop growth channel to drive ROI.