5 Features of an Effective Marketing Strategy: A blog about how to create a Marketing Strategy and Attain Success.

Anu Malra
4 min readDec 13, 2022


Marketing Strategy (The Brain of Your Business)

Marketing is the process of attracting, retaining, and engaging a target market to promote and sell products or services. It is the activity of planning and implementing marketing decisions to develop a customer base for one’s business.

Marketing is the process of identifying customers and building a relationship with them by offering them relevant information, products, and services that they want and need.

Marketing is the communication between companies and their consumers which helps to build brand loyalty.

It’s no surprise that the world of marketing is constantly changing. The Internet has given rise to new marketing strategies and tactics, which are more effective than ever before.

There are many different types of marketing strategies that can be used to promote a business or product, but they all follow the same basic principles.

This article outlines five features of an effective Marketing strategy:

1) Understanding Your Audience: To understand your market and create a marketing strategy that will work for you, you need to know what they want. You can’t just throw things at the wall and hope something sticks.

Understanding your target audience means understanding their needs and wants, what motivates them, where they spend their time, who they spend their money on and how they prefer to receive information.

How to Understand your Audience

2) Finding a Niche Market: If you want to sell your product or service, you need to find a niche market. A niche market is a group of people who share common interests and values.

If you can identify a specific group of people with similar tastes, buying habits, and attitudes toward your product or service, then you’ve found a niche market.

To do this effectively, you’ll need to understand who the customers already are and what they’re looking for when they buy your product or service.

How to Find your Niche Market

3) Optimizing Your Ads: Make sure that your ads are properly targeting the right audience so they can get the most attention. This is particularly important if you are running an ad campaign on Facebook because it limits the number of people who see your ads.

Using Facebook’s Audience Targeting tool, you can create custom audiences based on specific criteria such as age, gender, or location. This is useful if you are targeting a specific age group or looking for people who live near one of your business locations (like a restaurant). By using demographic targeting, advertisers can reach more people with their ads and lower their costs per click (CPC) by lowering the bid price for each ad that is shown to those users.

How to Optimize Ads

4) Getting Social Media Tips: Getting Social Media Tips in Marketing means you’re going to have a better chance of being found by your audience. You can help them find you through search, or through social media platforms like Facebook, Twitter, Pinterest, and Instagram.

Social media is an increasingly important marketing tool. A study by the research firm ComScore shows that 71 percent of Americans use social media every day and that number is rising. And with more than half of all online adults using at least one social media platform, it’s easy to see how this strategy can be beneficial for businesses large and small.

Getting Social Media Tips

5) Creating Great Content: Creating great content means marketing. A good piece of content engages, informs and entertains at the same time.

Content is a key ingredient in the recipe for success when it comes to marketing your business. And it doesn’t have to be a long-form article or blog post. It can be short videos, photos, GIFs, infographics, and more.

Many marketers are now turning to more visual forms of content as they realize that text-based content isn’t enough anymore.

How to Create great Content

Some Bonus Points to Boost Performance of Marketing Strategy.

* Advertising: Ads are everywhere these days. They’re on billboards, websites, and other forms of media. Many brands use TV ads to reach their target audience. Other brands might use radio ads or print ads to advertise their brand to consumers.

* Public Relations: PR campaigns are used by companies to raise awareness about their products or services, build goodwill among the public or get people talking about the brand on social networks like Twitter or Facebook.

* Sales promotions: Sales promotions are temporary discounts offered by retailers that can help boost sales if they’re done in the right way. The best sales promotions are designed to motivate shoppers to buy more often by offering them a discount on their next purchase or giving them free samples of new products they haven’t tried yet.



Anu Malra

I am a Growth Hacker, I have been involved with start-ups for the past 8+ years, helping them to identify and develop growth channel to drive ROI.